A Realivant Concept Project · MedTech
We branded a medical device that doesn't exist.
Here is the entire process — brief to blueprint, in public.
Why this exists
Every studio says it can "translate complex science into human stories." We say it too. The problem is, when the work that proves it is confidential, the claim sounds like everyone else's. Instead of asking you to take our word for it, we invented a client — a contactless vitals monitor called Auralis — and ran it through our full process like a paying engagement. Same rigour, same deadlines, same arguments in the studio about typography.
The device: a slim disc that sits under the mattress and reads heart rate, respiration and sleep continuously. No wires taped to skin. No wearable to charge. No waking the patient at 3 AM for a reading.
The brief we set ourselves: make a clinician trust it in thirty seconds, and make a worried daughter understand it in ten.
— The Realivant studio brief, pinned above the desk
Day 01 · Naming & brand
Naming a medical product is a walk through a minefield of trademarks, unfortunate meanings and accidental pharma-speak. We kept the kill list, because the rejects explain the winner better than any rationale deck.
"Aura" — the invisible field around a person, which is literally how the radar sensing works. "-alis" — soft, clinical Latinate ending that doctors won't flinch at. It reads calm in lowercase, which mattered: this is a product whose entire promise is not disturbing anyone.
One honest note: names in the "aur-" family are crowded in MedTech. For a real client we'd run full trademark clearance before falling in love. For a fictional one, we get to skip the lawyers. It's the only step we skipped.
The system
Medical brands default to teal and sterile white because they're safe. Auralis monitors people while they sleep — the palette had to feel like a dim, calm room at night, with one warm point of light watching over it.
The dot on the "i" beats at 62 bpm — a resting heart rate. It's beating on this page right now.
Space Grotesk, lowercase, generous letter-spacing — technology that has learned to whisper. Everything patient-facing avoids capitals; nothing on a night screen should shout.
The brand's only animation is the heartbeat dot. When everything else is still, one small motion carries all the meaning. Restraint was the design decision we defended hardest.
Day 02 · The object
We modelled Auralis as a single bevelled disc with an amber sensing ring — deliberately simple, because every button on a medical device is a phone call to a support line. It slides under the mattress and disappears from the patient's life entirely.
Day 03 · Product UI
A nurse at 3 AM needs density, hierarchy and zero ambiguity. A daughter checking on her mother at 3 AM needs one number and one reassuring sentence. Same data, two completely different designs — this is the part of MedTech where UX stops being decoration and starts being care.
Amma is sleeping
These aren't screenshots — the interface above is running live in this page. Building UI that works is faster than faking UI that doesn't.
Day 04 · The film
Below is the animatic — the blueprint we cut before rendering a single final frame. Timing, typography, interface and sound design get locked here first; it's the least glamorous and most important artifact in our film process. The finished film, with full 3D renders and live-action, is in production now.
"For a century, monitoring a patient has meant one thing — touching them. Waking them. Tethering them. What if care never touched you?"
Opening voiceover · Auralis concept film
The debrief
No case study is honest without this section, and somehow no case study ever has it. Four days is a real constraint; here's where it showed.
In MedTech, the best device rarely wins. The one that's understood fastest does. That gap between brilliant and understood is where we work.
Realivant · BengaluruProject file
If you're building in MedTech or HealthTech and your breakthrough deserves to be understood in thirty seconds — that's a brief we've been rehearsing for.
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